![]() ![]() Franchisee system of ownership and operation is prevalent in all the outlets. In the United States, only the company has nearly seven thousand six hundred outlets. It is spread globally through an estimated thirty-three countries. Dunkin Donuts have opened nearly eleven thousand outlets in various parts of the world. Therefore, all the outlets are located at places where a person can quickly avail himself to a bite. It is a given fact that easy accessibility of the outlets will help in attracting a healthy customer base. Special attention has been given to the opening of Dunkin Donut outlets at strategically important locations to generate the maximum number of customers. Place in the Marketing mix of Dunkin Donuts Nutty Donuts is one such popular item made with walnut, raisin and almond that is available in both sugar and sugar-free variety. Food items that are fresh as well as tasty and healthy are hits with both the children and their parents. ![]() The company has given special attention to its customers who are children as they are capable of influencing the eating habits of the parents. Hot drinks are also very popular in these restaurants including various types of coffee, tea, latte and hot chocolates. The iced drinks include iced coffee, latte and tea whereas the frozen drinks are available as coolants and coffee. Beverages are served to the customers in both hot and cold forms. The fifty-two variants of baked goods include Cookies, Bagels, Doughnuts, Munchkins and Muffins. The various sandwiches include the all-time favorite Wraps, Glazed Donut sandwiches and the Oven toasted sandwiches. The healthy snacks are a hit with every age group of people because of its freshness and uniqueness. The menu of this international chain of restaurants includes nearly one thousand food items. The estimated sale of the special coffee at Dunkin Donuts is estimated at nearly one million annually. The main earner for the company is its drinks, specially the coffee that is Double Brewed to retain its original flavor and for which the customers come from far and wide. Twenty five percent of the products are the other food items including the specialized baked products. Product in the Marketing mix of Dunkin DonutsĪlthough, the brand name suggests that Donuts are the main food product of the company, but in reality it occupies only eight percent of the total sales. Promotion in the Marketing mix of Dunkin Donuts.Price in the Marketing mix of Dunkin Donuts.Place in the Marketing mix of Dunkin Donuts.Product in the Marketing mix of Dunkin Donuts. ![]()
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